Strategy. Performance.
Growth that connects.
I’m Mahmoud Rabie, a Digital Marketing Manager working at the intersection of performance marketing, SEO and customer experience. I help businesses build acquisition systems that connect campaigns, websites, apps and CRM journeys—from launch to market expansion.
10+ Years
Experience across digital marketing, performance and growth.
$50M+
Advertising spend managed throughout my career.
750+ Brands
Brands served across my professional career.
From SEO foundations to full-funnel growth.
My career started in SEO and evolved into performance and growth leadership. I combine hands-on campaign management with cross-functional team leadership, conversion optimization and lifecycle marketing to connect acquisition with business goals.
Market expansion
Launch planning, market research, product testing and customer acquisition across Saudi Arabia, the UAE, Kuwait, Iraq, Egypt, Europe and the United States.
Connected customer journeys
Building journeys across web, app and offline touchpoints—from discovery and registration to purchase, activation and retention.
Teams & execution
Leading marketing teams, coordinating content and technical work, and translating business priorities into measurable campaign plans.
The skills behind the execution.
A connected set of marketing, measurement and operational skills—selected around the needs of each business.
Performance Marketing
Google Ads, Meta Ads, TikTok Ads, Snapchat Ads, Apple Search Ads, X Ads and LinkedIn Ads. Campaign structure, budget allocation, creative testing and retargeting.
Analytics & Attribution
GA4, Google Tag Manager, Looker Studio, AppsFlyer, Adjust and Firebase. Conversion tracking, event measurement, attribution and funnel analysis.
SEO & Content Strategy
Technical SEO, keyword research, search intent, site architecture and content planning. Google Search Console, Semrush and Ahrefs.
Conversion & E-commerce
Conversion rate optimization, A/B testing, product offers and customer journeys. Shopify, Salla, Zid and WordPress / Elementor.
CRM & Lifecycle Marketing
Customer segmentation, retention and lifecycle journeys. CRM integration, HubSpot, Klaviyo, Mailchimp and WhatsApp automation.
Growth Operations & Leadership
Growth strategy, go-to-market planning, performance reporting and team leadership. Workflow automation with n8n and Zapier.
Client Portfolio
Experience across fragrance, honey, retail, investment platforms, healthcare, travel and service businesses. This collection is reserved for client logos and reflects work delivered across different stages of growth.
Acquisition. Activation. Engagement.
A closer look at app acquisition, registration journeys and campaigns designed to turn interest into meaningful user action.
From product discovery to purchase.
Explore store performance, shopping journeys and campaigns built around the products, offers and experiences that influence buying decisions.
Creative meets campaign execution.
A selection of campaign snapshots covering audience testing, creative development, retargeting and conversion-focused advertising.
Connecting search intent with action.
Campaign snapshots across paid search and shopping, with a focus on relevance, conversion tracking and the customer journey.
Visibility built around search intent.
Explore organic search snapshots, technical improvements and content strategies designed to connect businesses with people actively searching.